Senior UX/UI Designer with 10+ years of experience delivering end-to-end digital products for early- and growth-stage startups. Skilled in Design Thinking, uncovering user needs, framing problems, and guiding teams toward validated solutions. Improved customer retention by identifying friction points and redesigning key features to enhance usability and long-term engagement. Strong cross-functional collaborator with a record of optimising critical product flows. US citizen, fully authorized to work without sponsorship and open to relocation across the US.