Case Study 1

MaxDuel

A high-traffic iGaming platform focused on player retention and engagement.

Challenge:

Low player retention due to low visibility and poor prioritization of platform notifications.

Assumption:

Improving the notification centre structure, visibility and usability would lead to increased player engagement and encourage users to return to the platform more frequently.

Scope of Work:

UX analysis and redesign of the notification centre, including information architecture improvements, interaction design, and notification prioritization.

Goal:

Increase player engagement and improve player retention rate through better notification visibility and interaction.

Key Responsibilities:

UX Research

Information Architecture

Ideation

Wireframing

Prototyping

Iterating

High-Fidelity Mockup

Microinteractions

Developer Handoff

Key issues with existing solution:

Notification centre with no clear grouping structure. Various notification types are collected within the same group. Lack of CTA within a notification.

Result: User confusion and frustration, no clear action and abandonment.

Old notification center

Defining Notifications

Defining main notification groups:

All Notifications

  1. Deposit / Withdrawals
  1. Promotional
  1. VIP
  1. Challenge Friends

Defining notification subgroups:

  1. Deposit / Withdrawals

1.1. Successful Deposits/Withs

1.2. Pending Transactions

1.3. Failed Transactions

1.4. Security & Limits

Defining possible notification instances:

1.1. Successful Deposits/Withs

"Deposit Successfully"

"Crypto Deposit Confirmed"

"Withdrawal Completed"

"..."

Visual representation of notification type branching

Visual Labelling

Deposit/Withdrawals

✅ Successful Deposit/With

⏳ Pending Transactions

❌ Failed/Rejected

🔐 Security & Limits

Promotional

🎁 Bonuses

🏆 Leaderboard

VIP

⭐️ ‘VIP tier advance’

Challenge Friends

⚔️ Challenge Friends

👨‍💻 Friend Requests

Notification Anatomy

Annotated UI notification showing a challenge request from user ‘Cornix72’ with icons, timestamp, game details, and two action buttons—Decline and Accept Challenge—surrounded by numbered callouts highlighting interface elements.

1

Group Indicator - visually distinguished using icon

2

Subgroup Indicator - visually distinguished using emoji

3

Notification Title - concise summary of the notification

4

Time Stamp - provides exact time event occurred

5

Notification Message - provides additional information

6

CTA(s) - optional, where action is needed

7

Notification Status - read or unread

Notification States

Notification - informing user has been challenged by a friend. On page design.

Outside notification centre

Positioned at the top right of the screen

Notification - informing user has been challenged by a friend. Design for notification centre. Status read.

In the notification centre

Status: UNREAD

Notification - informing user has been challenged by a friend. Design for notification centre. Status unread.

In the notification centre

Status: READ

Close-up of a smartphone displaying a dark-themed notification center with category filters and alerts for deposits, withdrawals, and promotional messages.
Stacked notification cards showing a challenge request from user ‘Cornix72’ for a MultiPlinko game with Decline and Accept Challenge buttons above recent deposit and bonus notifications.
Notification center interface with category icons for transactions, promotions, favorites, and security, listing alerts such as successful deposits, withdrawals, welcome bonuses, and friend challenges.
Laptop mockup displaying a dark-themed online gaming dashboard with game tiles, sidebar navigation, and a featured game banner.
Grouped notification categories UI showing sections for deposit and withdrawal status, promotional bonuses and leaderboard updates, challenge friends interactions, and VIP tier notifications.
Application sidebar showing user balance, deposit and withdraw buttons, and navigation items including Lobby, Player vs Player, SoloPlay, My Offers, VIP Club, and Leaderboard..
Gaming dashboard interface showing a notification banner where user ‘Cornix72’ challenges the player to a MultiPlinko game with Decline and Accept Challenge buttons.
Annotated UI specification of a notification center explaining counters, filtering groups, notification states, call-to-action behavior, and scrolling behavior for developers.

Developer Handoff

Overview board for developer handoff showing multiple UI documentation sections, including Notification Center, deposit and withdrawal notifications, promotional notifications, challenge friend interactions, VIP notifications, and diagrams explaining different notification states and system flows.

Project Summary

Challenge:

Low player retention due to low visibility and poor prioritization of platform notifications.

Assumption:

Improving the notification centre structure, visibility and usability would lead to increased player engagement and encourage users to return to the platform more frequently.

Scope of Work:

UX analysis and redesign of the notification centre, including information architecture improvements, interaction design, and notification prioritization.

Goal:

Increase player engagement and improve player retention rate through better notification visibility and interaction.

Result:

Player retention rate increased by approx. 15% within 8 weeks after implementation.

Conclusion:

Notifications were reorganized and prioritized to highlight time-sensitive promotions and important system updates. New interaction patterns made it easier for players to view, dismiss, and act on notifications. Important notifications became more discoverable, increasing engagement with promotional events and platform updates.

Interested in seeing more?

Case Study: OptyFlow

Favourite Books:

Goodbye Things from Fumio Sasaki
A man called Ove from Fredrik Backman
Sophie's world from Jostein Gaarder

Favourite Songs:

Cosmic love from Florence and the machine
Sing it back from Moloko
Steal from Maribou state

All rights reserved.

Case Study 1

MaxDuel

A high-traffic iGaming platform focused on player retention and engagement.

Challenge:

Low player retention due to low visibility and poor prioritization of platform notifications.

Assumption:

Improving the notification centre structure, visibility and usability would lead to increased player engagement and encourage users to return to the platform more frequently.

Scope of Work:

UX analysis and redesign of the notification centre, including information architecture improvements, interaction design, and notification prioritization.

Goal:

Increase player engagement and improve player retention rate through better notification visibility and interaction.

Key Responsibilities:

UX Research

Information Architecture

Ideation

Wireframing

Prototyping

Iterating

High-Fidelity Mockup

Microinteractions

Developer Handoff

Key issues with existing solution:

Notification centre with no clear grouping structure. Various notification types are collected within the same group. Lack of CTA within a notification.

Result: User confusion and frustration, no clear action and abandonment.

Old notification center

Defining Notifications

Defining main notification groups:

All Notifications

  1. Deposit / Withdrawals
  1. Promotional
  1. VIP
  1. Challenge Friends

Defining notification subgroups:

  1. Deposit / Withdrawals

1.1. Successful Deposits/Withs

1.2. Pending Transactions

1.3. Failed Transactions

1.4. Security & Limits

Defining possible notification instances:

1.1. Successful Deposits/Withs

"Deposit Successfully"

"Crypto Deposit Confirmed"

"Withdrawal Completed"

"..."

Visual representation of notification type branching

Visual Labelling

Deposit/Withdrawals

✅ Successful Deposit/With

⏳ Pending Transactions

❌ Failed/Rejected

🔐 Security & Limits

Promotional

🎁 Bonuses

🏆 Leaderboard

VIP

⭐️ ‘VIP tier advance’

Challenge Friends

⚔️ Challenge Friends

👨‍💻 Friend Requests

Notification Anatomy

Annotated UI notification showing a challenge request from user ‘Cornix72’ with icons, timestamp, game details, and two action buttons—Decline and Accept Challenge—surrounded by numbered callouts highlighting interface elements.

1

Group Indicator - visually distinguished using icon

2

Subgroup Indicator - visually distinguished using emoji

3

Notification Title - concise summary of the notification

4

Time Stamp - provides exact time event occurred

5

Notification Message - provides additional information

6

CTA(s) - optional, where action is needed

7

Notification Status - read or unread

Notification States

Notification - informing user has been challenged by a friend. On page design.

Outside notification centre

Positioned at the top right of the screen

Notification - informing user has been challenged by a friend. Design for notification centre. Status read.

In the notification centre

Status: UNREAD

Notification - informing user has been challenged by a friend. Design for notification centre. Status unread.

In the notification centre

Status: READ

Developer Handoff

Overview board for developer handoff showing multiple UI documentation sections, including Notification Center, deposit and withdrawal notifications, promotional notifications, challenge friend interactions, VIP notifications, and diagrams explaining different notification states and system flows.

Project Summary

Challenge:

Low player retention due to low visibility and poor prioritization of platform notifications.

Assumption:

Improving the notification centre structure, visibility and usability would lead to increased player engagement and encourage users to return to the platform more frequently.

Scope of Work:

UX analysis and redesign of the notification centre, including information architecture improvements, interaction design, and notification prioritization.

Goal:

Increase player engagement and improve player retention rate through better notification visibility and interaction.

Result:

Player retention rate increased by approx. 15% within 8 weeks after implementation.

Conclusion:

Notifications were reorganized and prioritized to highlight time-sensitive promotions and important system updates. New interaction patterns made it easier for players to view, dismiss, and act on notifications. Important notifications became more discoverable, increasing engagement with promotional events and platform updates.

Interested in seeing more?

Case Study: OptyFlow

Favourite Books:

Goodbye Things from Fumio Sasaki
A man called Ove from Fredrik Backman
Sophie's world from Jostein Gaarder

Favourite Songs:

Cosmic love from Florence and the machine
Sing it back from Moloko
Steal from Maribou state

All rights reserved.