Case Study 2

OptyFlow

A real-time public transportation management system built for US city operators.

Challenge:

Insufficient operational efficiency.

Assumption:

Providing role-based traffic insights and KPI dashboards would help operators and engineers identify issues faster and make more informed decisions.

Scope of Work:

Design of a role-based traffic management dashboard, including KPI definition, information architecture, and real-time data visualization for city operators and traffic engineers.

Goal:

Improve operational efficiency by reducing the time required to analyze traffic conditions and make decisions.

Key Responsibilities:

UX Research

User Interviews

Information Architecture

Ideation

Wireframing

Validating Ideas

Prototyping

Iterating

High-Fidelity Mockup

Microinteractions

Developer Handoff

OptyFlow's dashboard widget showing communication uptime
OptyFlow's dashboard widget showing a feature to add AI agent
OptyFlow's dashboard widget showing communication uptime map view
OptyFlow's dashboard widget showing detection uptime
OptyFlow's dashboard widget showing delay values
OptyFlow's dashboard widget showing controller response time

Dashboard Widgets & States

Traffic management dashboard interface showing the status of an intersection in Columbia County with signal coordination details, manual phase control, and a phasing and pedestrian call matrix.”

Manual Advance Widget

Initial state if the ‘Manual Advance’ is disabled in the main settings. Can be enabled via the link.

Widget when ‘Manual Advance’ is enabled in the main settings. ‘Enter Manual Mode’ turns it on. The flow prevents accidental errors.

When the widget is ‘ON’ it allows operators ‘advance’ to another ring or exit manual mode by clicking on respective buttons.

Exploring & Validating Options

Interactive Prototype - Testing

Map Layers

Traffic management system interface displaying a city map with navigation tabs for dashboard, map, status, and incidents.
Traffic management system interface displaying a city map with city borders.
Traffic management system interface displaying a city map with all city controllers.
Traffic management system interface displaying a city map with online city controllers.
Traffic management system interface displaying a city map with offline city controllers.
Traffic management system interface displaying a city map with city controllers in flash.
Traffic management platform map displaying a heatmap overlay of traffic activity with color intensity indicating higher and lower traffic concentration.
Traffic monitoring map displaying an intersection with colored road segments indicating traffic conditions, where green represents smooth flow and yellow or red indicate slower or congested traffic.
Traffic management map showing multiple signalized intersections with markers indicating signal status, timing plans, and operational modes.

Project Summary

Challenge:

Insufficient operational efficiency.

Assumption:

Providing role-based traffic insights and KPI dashboards would help operators and engineers identify issues faster and make more informed decisions.

Scope of Work:

Design of a role-based traffic management dashboard, including KPI definition, information architecture, and real-time data visualization for city operators and traffic engineers.

Goal:

Improve operational efficiency by reducing the time required to analyze traffic conditions and make decisions.

Result:

Decision-making time decreased by approximately 15–20% after deployment.

Conclusion:

Customized dashboards allowed operators and engineers to access relevant KPIs and traffic insights without unnecessary data noise. Clear visualizations of traffic conditions, incidents and congestion patterns enabled faster interpretation of critical information.

Interested in seeing more?

Case Study: MaxDuel - Back Office

Favourite Books:

Goodbye Things from Fumio Sasaki
A man called Ove from Fredrik Backman
Sophie's world from Jostein Gaarder

Favourite Songs:

Cosmic love from Florence and the machine
Sing it back from Moloko
Steal from Maribou state

All rights reserved.

Case Study 2

OptyFlow

A real-time public transportation management system built for US city operators.

Challenge:

Insufficient operational efficiency.

Assumption:

Providing role-based traffic insights and KPI dashboards would help operators and engineers identify issues faster and make more informed decisions.

Scope of Work:

Design of a role-based traffic management dashboard, including KPI definition, information architecture, and real-time data visualization for city operators and traffic engineers.

Goal:

Improve operational efficiency by reducing the time required to analyze traffic conditions and make decisions.

Key Responsibilities:

UX Research

User Interviews

Information Architecture

Ideation

Validating Ideas

Wireframing

Prototyping

Iterating

High-Fidelity Mockup

Microinteractions

Developer Handoff

Dashboard Widgets & States

Traffic management dashboard interface showing the status of an intersection in Columbia County with signal coordination details, manual phase control, and a phasing and pedestrian call matrix.”

Manual Advance Widget

Initial state if the ‘Manual Advance’ is disabled in the main settings. Can be enabled via the link.

Widget when ‘Manual Advance’ is enabled in the main settings. ‘Enter Manual Mode’ turns it on. The flow prevents accidental errors.

When the widget is ‘ON’ it allows operators ‘advance’ to another ring or exit manual mode by clicking on respective buttons.

Exploring & Validating Options

Traffic signal control panel showing Manual Advance variation 1.
Traffic signal control panel showing Manual Advance variation 2.
Traffic signal control panel showing Manual Advance variation 3.
Traffic signal control panel showing Manual Advance variation 4.
Traffic signal control panel showing Manual Advance variation 5.
Traffic signal control panel showing Manual Advance variation 6.

Interactive Prototype - Testing

Map Layers

Traffic management system interface displaying a city map with navigation tabs for dashboard, map, status, and incidents.
Traffic management system interface displaying a city map with city borders.
Traffic management system interface displaying a city map with all city controllers.
Traffic management system interface displaying a city map with online city controllers.
Traffic management system interface displaying a city map with offline city controllers.
Traffic management system interface displaying a city map with city controllers in flash.
Traffic management platform map displaying a heatmap overlay of traffic activity with color intensity indicating higher and lower traffic concentration.
Traffic monitoring map displaying an intersection with colored road segments indicating traffic conditions, where green represents smooth flow and yellow or red indicate slower or congested traffic.
Traffic management map showing multiple signalized intersections with markers indicating signal status, timing plans, and operational modes.

Project Summary

Challenge:

Insufficient operational efficiency.

Assumption:

Providing role-based traffic insights and KPI dashboards would help operators and engineers identify issues faster and make more informed decisions.

Scope of Work:

Design of a role-based traffic management dashboard, including KPI definition, information architecture, and real-time data visualization for city operators and traffic engineers.

Goal:

Improve operational efficiency by reducing the time required to analyze traffic conditions and make decisions.

Result:

Decision-making time decreased by approximately 15–20% after deployment.

Conclusion:

Customized dashboards allowed operators and engineers to access relevant KPIs and traffic insights without unnecessary data noise. Clear visualizations of traffic conditions, incidents and congestion patterns enabled faster interpretation of critical information.

Interested in seeing more?

Case Study: MaxDuel - Back Office

Favourite Books:

Goodbye Things from Fumio Sasaki
A man called Ove from Fredrik Backman
Sophie's world from Jostein Gaarder

Favourite Songs:

Cosmic love from Florence and the machine
Sing it back from Moloko
Steal from Maribou state

All rights reserved.